What AEO.ca costs
Three plans: Local from $5,000 a month, Growth from $7,500 to $15,000 depending on what you already have in house, Enterprise from $20,000 to $30,000. Month one is setup on all of them, with no setup fee.
Local
One market. The SEO foundation that still carries most of the result, content planned by persona and phrase that carries your value proposition and guarantees, site speed and readability, structured data, light PR and links. The content volume and thoughtfulness it takes to do well in search engines and answer engines for a localized business.
What Local includes
Growth
AEO and SEO plus PR and social media on one media plan, because AEO and SEO tactics on their own fall short of the AEO goal. More markets or a tougher category, video, more links and PR, awards submissions. Most clients do not have a social team or a videographer; we provide them, and that is what moves the price inside the range.
What Growth includes
Enterprise
$20,000 to $30,000
a month, and up
Everything in Growth, plus branded content, press, events and the full awards program: the things that look old-fashioned until you see them as breadcrumbs for the agents. AEO at this level is the marriage of old-school advertising and the measurable kind.
What Enterprise includes
Month one on every plan
Research, persona identification, technical analysis and recommendations, phrase research for those personas, opportunity finding, the Answer Profile draft, a baseline on our tool and on Semrush, and a twelve-month plan we agree on together. The bigger the plan, the more planning there is, and everyone is on the same page. What month one includes.
If you are keeping your SEO agency
We offer one thing: a social and embedded content package that aligns with your existing agency’s SEO and AEO strategy. We will not do overlapping work, we will not check their work, and we will not tell them what to do. Accountability for results has to sit with one team. The social content package.
Questions people ask us
Is there a setup fee?
No. Month one is setup on every plan and it is part of the monthly fee.
What is the minimum term?
Ninety days’ notice, because links, PR and branded content are bought and built in advance. The mindset for results is twelve months, but we do not lock anyone in.
What moves the price inside a plan?
What you already have in house. Most clients do not have a social media team or a videographer, so we provide them, and that pushes Growth toward the higher end of its range.
Can we keep our SEO agency?
Yes, but then the only thing we sell you is a social and embedded content package that follows their plan. We do not do overlapping work and we do not check anyone else’s.
Why does this cost what it costs?
A job done right needs smart people, and they cost money. Think of it as a full-time hire at $60,000 to $100,000 a year, except it is an agency with several specialists on it, and an agency learns from many clients where an in-house team gets to practise on one.
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