Your name on every rooftop the agents can read
Enterprise is everything in Growth plus branded content, press, events and the full awards program. When search and paid media arrived, everyone went where the dollar could be measured and stopped doing the events, the press and the mentions. Those things are the breadcrumbs an agent follows, and at this level they are the plan.
What is in it
- Everything in Growth, nationally and in French where it applies.
- Branded content in text, image and video, planned around personas.
- Press and earned media, with the releases that are expensive and still worth it for the breadcrumbs they leave.
- Events and the things that are newsworthy in real life, which is the truest form of PR.
- The full awards program: we find them, we apply, we follow up.
- Quarterly business reviews against the plan, reported on two instruments.
What it costs and why
$20,000 to $30,000 a month and up, which is $250,000 to $500,000 a year to make sure your name is being screened from every rooftop, from the trade press to the national papers to the award stages. Advertising at this level asks for some faith; if you are doing the right things, good things happen in return, and we measure what can be measured.