What we do: Paid media

Paid fills the gap while the answer work compounds

AEO movement usually shows within three to four months. Paid search and social carry demand in the meantime, and the search-term data feeds the phrase research on the organic side.

What this covers

• Google and Microsoft search campaigns
• Meta, LinkedIn and YouTube campaigns
• Search-term data shared with the AEO team
• Landing pages built with CRO
• Reporting in the same monthly scorecard

How it fits the plans

Paid media is delivered inside Local, Growth and Enterprise as part of one plan, by The Influence Agency’s in-house team. It is also available on its own to companies keeping their SEO agency, as part of the social and embedded content package, where it follows their plan without second-guessing it.