Month one is setup, on every plan
Your first month with us is research, not invoices for extras: we identify your personas, analyse the site and recommend fixes, research the phrases those personas actually use, find the low-hanging fruit, and leave you with a twelve-month plan that every review is measured against.
What month one includes
- Persona identification: who your customers are and what matters to them.
- Technical analysis and recommendations: speed, readability, structure, structured data, crawler access.
- Phrase research: the questions your personas ask, and how each one fans out.
- Opportunity finding: the low-hanging fruit on the site and off it.
- The Answer Profile draft: what you do, for whom and where, in one canonical statement.
- The baseline: where AI recommends you today, on our tool and on Semrush.
- The twelve-month plan we agree on together.
How the plan runs the year
Every monthly and quarterly review is measured against the plan we aligned on in month one, so you can follow what we are doing and why, and nobody is surprised. The bigger the plan, the more planning there is.
Why there is no audit and no setup fee
Customers hate setup fees, and the word audit is adversarial: it tells the marketing manager who hired us that everything they did is about to be exposed. We are finding opportunities, not filleting anyone. Month one is simply what we do first, inside the monthly fee.