Sample report
What your monthly report looks like
Every month you get the same report, measured against the plan we agreed in month one: how often AI names you, for which questions, from which sources, what we shipped and what comes next. This one is a sample.
Summary
Ahead of plan on share of answer, behind on two service lines
Share of answer reached 20% against a month-seven target of 18%, led by Google AI Overviews and ChatGPT. Pediatric and sedation questions are still answered from competitor pages, so November content moves to those two service lines. Semrush agrees on direction: AI Overview citations rose for the fourth month in a row.
View as table
| Month | Share of answer, % of panel answers naming the client |
|---|---|
| Apr 2026 | 10 |
| May 2026 | 11 |
| Jun 2026 | 13 |
| Jul 2026 | 14 |
| Aug 2026 | 16 |
| Sep 2026 | 18 |
| Oct 2026 | 20 |
By engine
| Engine | Baseline | October | Month 7 target |
|---|---|---|---|
| Google AI Overviews and AI Mode | 3 of 25 | 7 of 25 | 5 of 25 |
| ChatGPT | 2 of 25 | 5 of 25 | 5 of 25 |
| Perplexity | 4 of 25 | 4 of 25 | 5 of 25 |
| Gemini | 1 of 25 | 4 of 25 | 4 of 25 |
| Copilot | 2 of 25 | 3 of 25 | 4 of 25 |
The question panel
Five of the twenty-five questions, and who got named
| Question a patient asks | Result | Sources the engines used |
|---|---|---|
| Best family dentist in Oakville | Named, 4 of 5 engines | Google Business Profile, a local news list |
| Emergency dentist open Sunday near Burlington | Named, 2 of 5 engines | Our Sunday hours page, a review site |
| Does dental insurance cover Invisalign in Ontario | Cited, 3 of 5 engines | Our Invisalign cost page |
| Kid-friendly dentist in Milton | Not named | A competitor’s blog, a parenting forum |
| Sedation dentistry for anxious patients, Halton | Not named | Two competitor service pages |
Where the answers come from
The sources the engines cited for your panel
Share of all citations across the 125 panel answers this month. Review sites and forums are where the gaps are.
Two instruments
Our tool and Semrush agree on direction this month. They disagree on Gemini, where our tool shows a rise Semrush does not track. We report both and say which one we are leaning on, and why.
What shipped and what is next
October, and the plan for November
Shipped in October
Four clinic pages rewritten answer-first. Sunday emergency hours page. Insurance and Invisalign cost page. Review request flow for all four Business Profiles. One local news feature.
Planned for November
Pediatric and sedation service pages with comparisons. Two parent-focused videos. Outreach to the two parenting forums the engines cite. Quarterly review of the twelve-month plan.
Your baseline
Want your own first page of this report?
Book a call and we will bring your baseline: where AI recommends you today, and who it recommends instead.